Consumption is heaviest among females under the age of 35 and in households with children. While interviewing, the respondents were also enquired about their competitors. All the bars contain a base made from locally sourced oats, honey, flax seed meal, sunflower seeds and coconut. High-protein, low-carbohydrate or balanced-gastrointestinal formulations have seen good growth. Athletes are often concerned with the specific ingredients, not wanting wheat or lots of sugars but high in protein. Learn More This website requires certain cookies to work and uses other cookies to help you have the best experience. High protein bars mainly provide consumers with potentially positive health benefit beyond basic nutrition, low calorie intake, and effective weight management.
Conclusions and Recommendations Thirteen percent of the respondents reported that they eat Power Bars once a day. A typical energy bar weighs between 50-85 grams and offers about 250 to 300 calorie. Snack Bars in Netherlands by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. There seems to be a high demand for taste innovations in the protein bar market as the consumer base has diversified immensely. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. Each 150 calorie bar delivers 10g of protein and 5g of fiber, while remaining a gluten-free product.
Example Lucozade Sport Energy Bar. In developed markets, preference for fusion flavor, and nut flavor has grown significantly, leading to higher demand for ethnic flavoring. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Volume for Energy Bars and its variants Energy Bars. For international perspective, Thomas stated penetration of cereal and snack bars in the U. Subsequently, TechSci Research conducted primary research surveys with the identified companies.
Energy Bars Market 2018 Wiseguyreports. The forecast has been provided for the entire decade to allow readers to gain a thorough understanding of the protein bar market. Moreover, marketing campaigns of protein bars by the fitness clubs, as a substitute for has skyrocketed the sales of protein bars. Instead of just aiming marketing to a specific lifestyle athletes using psychographic segmentation or focusing on regions where active lifestyles are prevalent using geographic segmentation energy bars have shifted segmentation to behavioral variables. Invitations to participate were posted in health and fitness clubs on Facebook.
Protein bars contain a high percentage of ready to eat, easy to digest protein from, both, animal and plant protein sources. Moderately consumed food source for on the go women. The low protein segment is the second most popular with a revenue share slightly over a third in the protein bar market in 2017. Probability sampling was used to draw a sample of respondents familiar with the Power Bar brand. And two of her three kids are gluten- and lactose intolerant as well as sugar-sensitive. Snack Bars in Switzerland by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. Download the full report: About Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers For more information: Sarah Smith Research Advisor at Reportbuyer.
Addition of caramel and exotic flavors to existing product lines continues to be one of the key strategies adopted by global manufacturers to attract consumers' attention in more mature markets of the U. Manufacturers have witnessed increasing sales of protein free bars. I am satisfied with overall performance of TechSci Research. Essentials of Marketing Research, 3rd Edition. It was reported that Kellogg's brand of snack bars ranked first with a market share of approximately 16 percent in 2017. Organic Energy Bar Sales, Revenue, Price and Gross Margin 2012-2017 9.
Determining why customers consume Power Bar bars and how the brand can increase market share. Out of the 39 respondents that responded, about 59% felt that Clif Bars were reasonably priced. Asian market influence is increasing in the global protein bar market, with increasing potential and product innovation in China, India, and other countries. Clif Bar uses social media marketing frequently through Instagram. A company that aims to enter a specific product type is advised to refer to this chapter of the protein bar market report. More than one-half of the Power Bar eaters 52. More than 52% of the 46 respondents that responded said that they would recommend Power Bars.
Why are Power Bars consumed? Don Verhulst, chief science officer. Organic Energy Bar Sales, Revenue, Price and Gross Margin 2012-2017 9. The companies include The WhiteWave Foods Co. Data Analysis and Findings Out of the 46 respondents that responded, 37% felt that Power Bars were a good value. Caramel Almond Sea Salt and Dark Chocolate Nuts and Sea Salt are the sweet and savory additions to other offerings in this line: Dark Chocolate Mocha Almond; Chocolate Cinnamon Pecan; Madagascar Vanilla Almond; Maple Glazed Pecan and Sea Salt; Dark Chocolate Chili Almond; and Cashew and Ginger Spice.
What needs to be determined is whether it is a lack of awareness, a lack of relevance to the market, or both, and why this situation exists. Twenty-eight of the 61 45. For more information, call Veronica Franco at 240-747-3016 or visit www. Eighty-seven percent stated the flavor of the Power Bar that they bought. Complete Report Details Major Key Points in Table of Content: 1 Study Coverage 1.
In seeing the response to its bars, the company noticed that its target market expanded to fitness-oriented and gluten- and allergen-free consumers. Did your favorite energy drink make the list? Intraday data delayed at least 15 minutes or per exchange requirements. Over the past few years, cereal bars with reduced calories, fat or sugar have performed quite well, although the number of product introductions with these claims has fallen sharply in the last five years. The energy bar basically contains food energy and does not contain caffeine. The has shown rapid growth as it is aided by an increased desire among consumers as it serves not only sports athletes but also individuals who look for wholesome foodstuffs that do not require to be cooked. High protein is often associated with poor taste, so improving taste without adding sugar is important.