That would be the face value of Old Spice and of course hold negative connotations. The market space had absence of any good competitor brand under the similar offerings as that of Old Spice. This is done through both the visuals and the audio of the ad. Most recently, beyond the traditional television commercial, Old Spice has opted to harness the incredible power of video marketing, through social media giant YouTube. When switching up the target market to this extent, a company needs to completely re-vamp its marketing strategy. Significance The importance of this campaign is in setting trends in the use of social media to involve audience aiding repositioning the brand from a fatherly and old product to a dashing, funny and handsome experience whom people like to be associated with.
This appears to be a lingerie store for women. Brand identity Old spice was introduced along the colonial theme. But as well as this, the campaign will also aim to continue to create and generate hype for Old Spice products. The face of Old Spice Isaiah Mustafa set to head down under to launch iconic range in Australia. By taking all seriousness out of each script, the brand manages to portray its core values of killer looks, having fun and getting groomed with next to no effort.
Also, this ad resonates because of absurdity, humor and random creativity. I detected the purpose of the filmmaker by listening closely to the opening five minutes of the documentary. The desired result is achieved, because of the sexual nature of the ad, a fit and good-looking man talking directly to women in a seductive voice and in a romantic location. What are the takeaways from this campaign, you ask? There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Conclusion example Example of a conclusion is shown below. It should be clear enough that every part of your essay will be able to relate to it without much trouble.
We associate Old Spice with laughter and a commercial of a guy riding a horse backwards or gallantly swan diving off of a waterfall while talking calmly to the audience. The marketing team decided to make this ad funny because they knew that people remember things that they laugh at and would be more likely to buy the product as a result. Target Market Once again referring back to the Hubpages. Men want to get the women. There seems to be no question that the use of sexuality in advertising helps to sell a product. Even the name lent to the non-trendy brand. It is high enough in the tree that it cannot be reached from the ground.
The boy is clearly overweight and is struggling to climb the trunk of the tree. The strategy of Positioning was used very effectively throughout the advertising campaign because after viewing the ad for just a couple of times, our minds have been tricked into thinking that Old Spice is the ultimate deodorant for a real man. What Can Old Spice Teach Us About Effective Marketing? Ad News: Australia the 'manliest nation' as Old Spice guy jets in. Brand Analysis Brand personality On the shelves since 1938, Old Spice had long been associated with the past and elderly gentlemen. Decisions about using the Old Spice brand must be put in another context, however. Furthermore, what made Old Spice stand out was that it broke through the formulaic ads that were happening around that time.
So, below is a step-by-step approach to writing an analysis of an advertisement. A good advertisement needs to show how the product is superior to other products in the market. Old Spice have really only advertised their campaign through two forms of media, their Facebook page and their YouTube Ad. This strategy works very effectively when people are first viewing the ad, as they immediately have a reason to pay attention to the commercial, provided they know who Isaiah is. Old Spice Old Spice is one of the most popular companies in America that specializes in male grooming products. The ad shows a large tree in what could be the yard of a residence.
It blends the use of luxury items and settings with the idea of construction, with falling backgrounds, slide-in props, etc. For Old Spice, they are responding to tweets directly through videos, letting people create their own versions of the ad, engaging on Facebook and the numbers are indicative of the success. Neither you, nor the coeditors you shared it with will be able to recover it again. He then proceeds throughout the whole ad with more funny lines, whilst never breaking eye contact, which further engages the audience. After the flood of responses came in, Old Spice decided to interact with their fans in the form of questions for the Old Spice man. A cursory read of these Tweets were found to be extremely positive, which probably comes as no surprise. In our society, an extremely smart and effective way of selling a product designed for men is to appeal to women.
One of the main aspects the producer uses to attract the consumer is the need for attention. Social media is a great platform to respond to questions, build on previous successes, and keep the intended brand image fresh in the minds of the consumers. The tree trunk is shown with dark rough bark and covered in mossy patches. The ad is intended to be funny which involves the audience and makes it memorable. Thesis example The advertisement conveys a strong message about a strong personality where a man needs not only to be attractive but also to be confident by smelling like a real man.
The videos aren't being posted in chronological order immediately after the Tweets and comments they are in reply to. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. In other words, consumer interaction. They provided a picture of a woman who supposedly uses this product along with many other attractive images and statements. It is a perfect tree for climbing. Do you look and smell good enough for your woman? Country Report: Men's Grooming in Australia. For the same, it has engaged the agency Wieden + Kennedy to create a new media campaign.
The interesting thing to note, however, is that the ad campaign in itself puts forth all of these ideals for a product that cannot be consumed publicly. There are several aspects of branding: corporations can create identities and personalities to create a face for their product, they must distinguish themselves from other similar products, and branding helps consumers make decisions about future purchases by creating brand loyalty Leiss et al. Try and boil down the ultimate point of the essay into a small amount of space — at the most two sentences. Many commercials target certain audiences, having the ability to draw the viewers in closer and closer wishing that it were never over. According to the website She-conomy, women account for 85% of all consumer purchases — especially purchases made because of a certain brand.