Good organizational design takes into account all of the functions, tasks and goals an organization has to undertake, and ensures someone is responsible of each of them. As a small-business owner, Ingram regularly confronts modern issues in management, marketing, finance and business law. For digital, use sans serifs like Verdana or Arial. Your business plan, once complete, should not only help you achieve those goals, but also provide you with a clear pathway to success. Discuss whether departments or positions needs reorganizing. Describes credible market research on target customers including perceived benefits and willingness to pay , competitors and pricing.
Of course, you need to surround yourself with good people, but you have to set things up to enable them to work well with each other and on their own. Who does what, and why are they on board? Investing in government bonds to earn capital gains with otherwise idle cash is another example of financial planning in business. Consider the saga of one of the biggest online health information and management companies. Include the full resumes for your board members in the appendix. Product and Services Planning The goal in product planning is to create a more appealing product or service mix than your competitors'. Find a way to fit it in appropriately. Form follows function In this type of organization, you divide people into groups depending on what functions they perform.
And, if you are applying for funding there are some things you need to think about. If you have any strategies or research to your credit or benefit that have not been mentioned elsewhere that will be an essential part of your nonprofit, include them in this section of your business plan. You also want readers to understand why these people are so qualified to help make your business a success. You may also include examples of staffing schedules. About the Author Gail Sessoms, a grant writer and nonprofit consultant, writes about nonprofit, small business and personal finance issues.
Here you will go into further detail about what positions you need to fill and how you plan to go about doing that. Nonprofit Description — Details of Previous Accomplishments If your nonprofit organization has a significant list of achievements and needs a dedicated space for them, this is the place to do it. Look at sample nonprofit business plans to get a feel for the flow and use of graphics. With their uniquely humanitarian outlook, they require a specific set of tools to fit in their non-profit financial statements, their non-profit business plan outlines, etc. A non-profit organization has demands and goals quite unlike most regular businesses use.
To make the task of selecting an organizational model a bit easier, here are four basic models to consider, each one most appropriate for a specific company size. Your marketing section should include examples of past campaigns and their effectiveness, if possible, and as space allows. Include everything you want the organization to do, perhaps over the next six months, year or longer. Capitalization and Finances Here you need to list where your finances stand today as well as a 3-to-5 year projection. Also, scan the Recommended Books listed below.
Companies using a matrix structure are often able to respond quickly to changing business conditions. Divide and conquer Companies that provide more than one product line or that operate in more than one business area often choose to organize around separate divisions. The result: The company bled money. Board If your company will have a Board of Directors, its members also need to be listed in the business plan. If you're a single-person home business, this becomes easy as you're the only one on the chart.
Plan to Write a Lot of Thank You Notes As a nonprofit, paying attention to your donors is critical to your success. List all tasks and functions it performs currently and exactly who does what in the process of accomplishing them. Changes should reflect staffing updates, new accomplishments, revised policies or goals, and updates financial data, etc. If the information you would put here is repeated in any other section, leave this section out. It also fosters collaboration between individuals with similar skills. A good sample non-profit business plan template can go a long way in helping with just that, so download from our nonprofit business proposal plan template pdfs to revolutionize your work life within minutes. Involve your team to help you develop this list, and identify functions and issues that might need inclusion or that you may not see.
Ownership Start at the top with the legal structure and ownership of the business. What are your current expenses and overhead? And remember: An organization is a living thing that changes with business circumstances. The operations department is responsible for providing input on how best to design and manufacture products or develop services; the accounting department provides guidance on how to keep costs low and sets the ideal prices. Workforce Development Planning Workforce development is all about creating a diverse, high-performance workforce made up of loyal and satisfied employees. Advantages: A simple, flexible organizational structure that allows the entire team to work together and to adjust quickly to changing business conditions. Marketing research, costs, financial risks and liabilities, revenue sources: these are complicated elements that need to be asserted. As you will update your business plan at least every two years, these number should stay relatively current.
At a minimum, it should be revised every two years. The Appendix always goes last. For example, in the case of nonprofits, grant proposals often contain some of this information. Cut anything that is unnecessary. As such, you should focus on what services you offer and how you plan to offer them. Under the product pyramid model, companies offer several different products in the same category, each with a different level of quality and a different price point. The Executive Summary is where you sell your organization and its ideas.
Marketing Strategy This section is where you detail how you plan to raise awareness for your cause. If your plan has these seven sections and all the details mentioned here, you should be well on your way to meeting your nonprofit goals. Advantages: Companies that organize into divisions encourage each separate part of the company to focus on its aspect of the business — selling computers, servicing them, or installing them, for example. For example, are you creating a business plan in order lay out the blueprint of your newly formed nonprofit, or are you looking to improve the management of your existing nonprofit? Involve board members, community members and, if the nonprofit is operational, staff in the planning process. Before you start a major venture, there are several considerations about yourself that you should address. You can go on to talk about their role in your nonprofit, too.